Seattle Thunderbirds Hockey

THE BEST SPORTS MARKETING VALUE IN SEATTLE!

As your marketing partner, the Seattle Thunderbirds are committed to working with you and your company to develop exciting, creative, and effective marketing strategies that will generate awareness and drive customers to your business. Each partnership package is specially tailored to meet your company's marketing goals and objectives, including:

Advertising
Expose your brand to over 175,000 fans that enter KeyArena each season. Co-brand with Thunderbirds Radio to increase your reach. Isolate your message by direct marketing to the Thunderbirds season ticket holder database.

Promotions
Make your company a part of the game. Interactive promotions are designed to encourage fan participation developing brand loyalty and drive customers to your locations increasing the return on your investment.

Customer and Employee Relationship Building
Strong relationships with your customers and employees lead to increased sales and productivity. From luxury suites, to a private rinkside party area to prime seating in the lower bowl, KeyArena offers entertaining options for all budgets and needs.

DEMOGRAPHICS

Fans drawn to the Seattle Thunderbirds hockey games and to KeyArena represent demographics that most marketers target, making them an ideal audience for sponsor products and services. With an average yearly attendance of more than 175,000 fans, T-Birds hockey is a great way to target your audience.

Fan Age: 77% of Thunderbirds fans are between 18 and 49. These are the people that so many advertisers are trying to reach in a fun and memorable way.

Fan Gender: Men and women alike enjoy the fast paced excitement of Thunderbirds hockey. It is the most family affordable sports entertainment option in Seattle.

Level of Education: Thunderbirds fans are well educated. They are the decision makers of not only their household, but many make decisions and are the driving force behind their companies.

SIGNAGE OPPORTUNITIES

Rinkboard Ads
Put your company logo right next to the action. 3' x 10' ads are placed in mirror image to ensure 100% exposure to every fan in KeyArena. Rinkboards receive invaluable added exposure and reach through media coverage of the Thunderbirds on area TV and in newspapers.

Under Ice Ads
Get in the game. Under ice ads set your logo apart from all other arena signage. Set right in the middle of game play, these are the most visible ads in KeyArena and also increase their reach through added media exposure.

Video Scoreboard
The video scoreboard has fast become an integral part of the fan experience at sporting events. From :30 commercials to logo placement to interactive video promotions, we will create a video package to meet your needs and deliver it on KeyArena's large, high-tech center ice screen.

Zamboni Ads
A moving symbol of the sport literally. The Zamoboni captivates new and returning fans alike. Your exclusive ad on both sides of the Zamboni will capture the fans' attention as it cleans the ice.

Team Bench and Penalty Box Signs
Advertising banners are placed in both the home or visitor bench and corresponding penalty box to ensure maximum visibility, with additional exposure on the video board through the arena-vision simulcast.

In-Arena Blimp / Prize Drops
Our newest, most interactive and most popular game day promotion. Its arrival puts an entire section on its feet as fans young and old wait for its prizes to drop. Place your logo on one or both sides of the blimp to reinforce your brand and distribute prizes to fans to create brand loyalty.

PROMOTIONS

Thunderbirds games in the KeyArena are a great way to highlight your company for a night or for each and every home game. We will work with you to design a promotion that will meet your marketing objectives. Some of the many options include: between period promotions, branded give-aways, sampling, couponing, in-game contests, etc.

Thunderbirds promotions incorporate advertisers into the game day presentation in fresh, inventive and interactive ways that capture fans' attention. Your promotional night can also be tied to an outside media source to further increase awareness of your brand and drive traffic to your business.

PRINT ADVERTISING

Pocket Schedule
A resource for the new fan, a bible for the fanatic. Thunderbirds pocket schedules are the most widely distributed and recognizable brochure produced each season. Your full ad panel will appear on over 300,000 pocket schedules throughout the greater Puget Sound area.

Ticket Backs
Put your message in the hands of the fans. Your message will appear on the back of each ticket distributed by the Thunderbirds. Ticket backs are ideal, exclusive spaces for increasing awareness of your brand through logo placement or driving customers to your business through effective and measurable couponing.

Ticket Envelopes
Put your message in the hands of the fans. Your message will appear on the back of each ticket envelope distributed by the Thunderbirds. Ticket envelopes are ideal, exclusive spaces for increasing awareness of your brand through logo placement or driving customers to your business through effective and measurable couponing.

Magnetic Schedule
Not just for your refrigerator anymore. Your logo will be placed on all 10,000 magnet schedules handed out on opening night and throughout the season. A collector's item and valuable fan reference, magnet schedules add to your branding effort by providing repetitive exposure.

Thunderbirds Official Scorecard
Packed full of up-to-date information, the Official Scorecard is the go-to place for established fans looking for the latest T-birds news and the casual fan who just wants to know who's who. An ad in the scorecard can enhance your branding effort and/or drive fans to your locations.

Media Guide
Be a part of history. The Thunderbirds media guide is a record of the season for fans looking for more information on the team or to remember their favorite players who graduate to the NHL. Though printed on a yearly basis, the media guide is a collector's item featured at our souvenir stands for seasons to come.

BROADCAST RADIO WITH KKNW AM1150

All 72 regular season and playoff games will broadcast on Thunderbirds Radio, carried on the 50,000 watt KKNW AM 1150 and on FM 107.3 in KeyArena. Thunderbirds Radio not only puts your company on the air but makes it a part of the broadcast. Your radio package will include your ideal mix of :30 commercial spots, :12 live drop-ins and/or official sponsorship of the program. Obtain frequency and reach, home and even on the road, with Thunderbirds Radio.